Bloglovin’ was started in Sweden 2007 by Mattias Swenson and a group of friends to help users easily discover, consume and share their passion for fashion and lifestyle blogs.
In 2012, with 1.5 million monthly users, Bloglovin’ raised a $1M seed round from White Star Capital, Betaworks, Lerer Ventures and other angel investors to accelerate its growth. In 2013 the team made the strategic decision to move the business to New York to be closer to the city’s media and fashion ecosystems.
Earlier this year Joy Marcus joined Bloglovin’ as CEO, bringing with her a deep experience in media and digital ventures. At that point, Bloglovin’ had 12 million monthly users, tripling in size since the same time the previous year.
Today, Bloglovin announced two major milestones: first, another jump in its user numbers to over 16 million; and second, a $7 million Series A funding round led by Northzone, a leading European fund which was an early backer of Spotify.
As part of this round, White Star Capital is doubling down on its investment in Bloglovin’ and we will continue to work closely with Joy, Mattias and the team as they scale out growth and engagement internationally.
Bloglovin’ is a great example of our belief in common passions bringing users together and driving deep engagement and also of our commitment to support entrepreneurs in the early stage and to continue supporting them in subsequent rounds.
Congratulations to the Bloglovin’ team on your achievements so far … we’re excited to be involved in your story and can’t wait for the next 16 million passionate fashion and lifestyle readers to start enjoying a fantastic product.